Evaluation Part 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My main product is a horror film trailer I feel that its content does follow the rules and styles expected of an advertiser, Production Company or Production House in order for it to be a successful product. Therefore when creating my product I used conventions of real media products.

From conducting my primary and secondary research of existing products I have been able to develop forms and conventions of real media products. I have also gained feedback from my target audience in relation to the existing products which has allowed me to identify which aspects of real media products appeal to my audience and which do not. When I was evaluating the real media products I used the technique to analyse them of MIGRAINE, this then allowed me to evaluate every aspect of the real media products so I could develop and even challenge the forms and conventions in order to produce a successful product.

In constructing my trailer, poster and website, it was essential to construct the codes and conventions that define the horror genre in order for my products to be successful. From doing research I have summarised that the best horror conventions to portray the iconography of my products are as follows; dark saturation to show lifelessness, characters trapped in a location to show they are isolated from the rest of the world, scary typography, fear of unknown, close ups of victims face and weaponry, innocent victims and wording to provoke enigmas in my audiences mind.